![]() ![]() Its aged a minimum of three years in bourbon barrel and offers hints of vanilla, honey-like sweetness and toasted wood. Twelve is smooth and balanced with a fine blend of golden grain and full flavored malted barley. Distilled, aged, & bottled in Ireland, Proper No. Skip to main content MMA Fighting homepage. The Irishman said that he was 'unfazed' by the mega-money whiskey deal, which could push him towards billionaire status in the coming years. Introducing Conor McGregors own brand of Irish Whiskey. Conor McGregor has cashed in with the whiskey brand he started after selling a majority stake in the company for an estimated 600 million. "I'm excited to have a bit of it afterwards, enjoy a couple of days, it's my birthday week also, and then link up with the family and carry on and reset myself for another competition," he added. There won't be any fans travelling to Vegas from Ireland due to president Joe Biden's travel ban on EU citizens coming to the United States, but he will be able to celebrate with friends and ex-pat fans at an after-party in the Wynn hotel and casino after the bout. He has left his wife Dee and three kids Rian, Conor Jr and Croia at their luxurious Dubai home for this fight week, but he has been working with long time friends such as Peter Queally and John Kavangh in the build-up. The UFC star and his business partners sold their majority stake in Proper No. ![]() The region where Proper Twelve Irish Whiskey is produced has a long history of whiskey production. He formulated this unique blend of premium Irish whiskey with Master Blender David Elder. Twelve while also remaining the face of the brand in all advertising and commercials.McGregor has said that he plans to celebrate with family and friends in Vegas once the fight is over, particularly with his 34th birthday looming large next week. By Chris Bengel at 11:06 am ET 1 min read Conor McGregor just got even richer. Conor McGregor, a world-renowned UFC fighter, is the founder and owner of Proper Twelve Irish Whiskey. Moving forward, McGregor will still be just as active with Proper No. With this sale, McGregor becomes the latest celebrity to cash in on a branded liquor company after actors like George Clooney and Ryan Reynolds made similar moves in recent years and then cashed out with huge sums being paid to obtain control over the brand. Since that time, McGregor and his partners have shipped over six million bottles of Proper No. Twelve in 2018, and demand for the Irish whiskey immediately produced sellouts at liquor stores across the United States. Twelve under their complete control.Īll parties involved with the deal, including Attar and Austin, will also remain with the company after the purchase. Proximo Spirits, the same company that produces Jose Cuervo tequila and Kraken rum, already owned 49 percent of the company, and this latest sale will put Proper No. Twelve to continue its incredible growth worldwide and to keep bringing new consumers to the now-reinvigorated Irish whiskey market.” “This agreement is exciting for my partners and me, and the potential is limitless! So how does the whiskey taste Conor McGregor Made 150M On His Whiskey Brand - But Is. Twelve less than three years ago and today it has become a shining star in the spirits industry,” McGregor said in a statement. 12 Irish Whiskey just sold the remaining 51 percent of the company for 150 million. Twelve and remain a brand ambassador for the whiskey moving forward. ![]() Terms of the deal were announced on Tuesday following an initial report from Shanken News Daily.Īs part of the deal, McGregor will retain an interest in Proper No. Twelve Irish Whiskey to Proximo Spirits in a deal worth up to $600 million. The Irish superstar along with his partner and manager Audie Attar and spirits entrepreneur Ken Austin have sold a majority stake in Proper No. Conor McGregor has added another nine figures to his growing bank account. ![]()
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